Search engine optimization has traditionally been the job of a marketing staff. With this book, we examine
search engine optimization in a brand new light, evangelizing that SEO should be done by the programmer
as well.
For maximum efficiency in search engine optimization efforts, developers and marketers should work
together, starting from a web site’s inception and technical and visual design and moving throughout
its development lifetime. We provide developers and IT professionals with the information they need
to create and maintain a search engine–friendly web site and avoid common pitfalls that confuse search
engine spiders. This book discusses in depth how to facilitate site spidering and discusses the various
technologies and services that can be leveraged for site promotion.
click the link below to download the e-book :
http://rapidshare.com/files/93600126/Professional.Search.Engine.Optimization.with.PHP.Apr.2007.eBook-BBL.pdf
